Trusted by Many of the Top Outfitters in North America
Everything You Need to Run Your Business
All the essentials to manage trips, guests, and operations in one place
Support Team
Support Team
You’re not in this alone. Whether you’re working through a tech issue, trying a new feature, or want to get more out of the platform, Mallard Bay’s support team is one call, text, or chat away. No bots. No runaround. Just real people who get outfitting.
Referrals
Referrals
Turn “we’re booked” into “here’s who can take you” and still get paid. When you can’t take a trip, pass the booking to another trusted outfitter on Mallard Bay and collect a commission. Keep the client happy, support your network, and turn missed opportunities into passive income.
Trip Insurance
Trip Insurance
Last-minute cancellations hurt your business. With Trip Insurance, your clients get peace of mind—and you keep your payout. No refunds. No reschedules.
QuickBooks Integration
QuickBooks Integration
The QuickBooks integration connects your Mallard Bay outfitter account to QuickBooks Online so booking payments align with your books. Authorize through Intuit, set your invoice date and deposit account preferences, then map listings, pricing packages, and add-ons to QuickBooks classes and products or services. Your Mallard Bay subscription is billed separately.
Message Templates & Automations
Message Templates & Automations
Message templates are reusable email and SMS layouts in Mallard Bay that power both manual sends and automations. Email templates use a visual editor with drag-in variables such as guest name or trip date; SMS templates are edited in place. Automation Center turns workflows on or off, sets timing offsets, and chooses email or SMS per step.
Custom Forms
Custom Forms
Custom forms are questionnaires you build in the Mallard Bay dashboard to collect structured information from guests and prospects. Define the fields, required or optional, and help text; attach a form to bookings for specific listings and pricing packages; and optionally turn submissions into leads. Guests fill forms through a hosted link or an embed script on your site.
Digital Waiver Tools
Digital Waiver Tools
Mallard Bay handles waivers two ways. Build an interactive form with a signature field from the Liability Waiver starter template and attach it to specific listings and pricing packages so it becomes part of booking. Or publish a liability waiver document, PDF or link, alongside your trips. Signed submissions are stored on the form's Submissions tab.
Financial and Business Reporting
Financial and Business Reporting
Reporting in Mallard Bay puts financial movement and business performance on one page. Business performance charts bookings revenue, booking counts by month, acquisition source, customer type, and a revenue forecast for the current year. Payouts, Payments, and Unpaid balances tabs show every dollar in flight, and CSV export sends it to your accountant.
What Our Customers Say
Real experiences from real customers — see how we've made a difference.
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Payment processing through the booking widget on our website takes a step out of a busy day for sure. Auto processing the second payments before hunts is my favorite!
WW
Warner Wright
Owner | Uptop Outdoors
The calendar helps me stay more organized, and it’s nice to have the request quotes and those notifications followed by the ability to send someone a booking link. Quotes and calendar really are the two features I use the most to run my business. Other than that, Miranda, JP, and Andrew as well as pretty much anyone on the Mallard Bay team is super helpful
NK
Nick Kissamis
Owner | Texas Waterfowl Outfitters
Mallard Bay has been extremely instrumental for our company, especially with the ability to give them advice and ask for improvements and see them implemented.
HR
Hunter Runge
Whiskey Sloughs
Working with Mallard Bay on a website build was quick and painless. They are easy to work with and designed it to target my specific demographic.
AP
Adam Peterson
Owner | Gulf of America Outfitters
It's never been easier to keep tabs on my business, since switching to Mallard Bay for Guides! The crew is always down to work with you and always keep you in the loop with updates!
JD
Jordan Davenport
Twin Valley Outfitters
As a guide in the Pacific Northwest, operations and scheduling differ from other regions. Mallard Bay has been amazing to work with — they listen to feedback and make quick changes to ensure the software fits my needs!
TW
Tom Walton
Apocalypse Guide Service
One Platform. Many Pursuits
Tools that adapt to waterfowl, fishing, and other guided outdoor experiences
Waterfowl Outfitters
Waterfowl Outfitters
Manage bookings, payments, calendars, and clients—without spreadsheets, double-bookings, or missed deposits.
Wingshooting Lodges
Wingshooting Lodges
Deliver a polished guest experience with seamless bookings, clear availability, and less time spent on admin.
Fishing Charters
Fishing Charters
Powering the future of fishing charters — smarter bookings, better business.
Guest Ranches & Lodges
Guest Ranches & Lodges
Simplify reservations, manage guests effortlessly, and keep your lodge running smoothly year-round.
Big Game Outfitters & Ranches
Big Game Outfitters & Ranches
Manage premium hunts, longer stays, and detailed logistics with software built for serious big game operations.
More Than Software
Managed marketing and sales services designed specifically for outfitters
Integrated Social Feed
Integrated Social Feed
Automatically pull your latest photos and posts into your site. One update does it all.
Custom Outfitter Website
Custom Outfitter Website
Designed for conversion and built to last — clean, mobile-friendly, and easy to update.
Full-Service Follow-Up
Full-Service Follow-Up
Let us chase the leads for you. We call, text, and follow up with every inquiry — and get them booked.
Paid Ads Built to Convert
Paid Ads Built to Convert
Designed specifically for hunters and anglers, targeted to bring in the right kind of clients.
Lead Generation That Works
Lead Generation That Works
Ads drive traffic directly to your trips — and every lead gets logged for easy follow-up.
Ongoing Optimization
Ongoing Optimization
We keep refining your campaign behind the scenes so it keeps performing month after month.
DIY Follow-Up
DIY Follow-Up
We run the ads, generate the leads, and you take it from there — reaching out on your terms and closing the deal your way.
Google Business Profile Setup
Google Business Profile Setup
Get found when it matters most — by folks searching for guides like you.
Common Outfitter Problems, Solved
Real-world issues Mallard Bay helps eliminate across booking, operations, and growth
Reduce No-Shows
Reduce No-Shows
Capture Quote Requests
Capture Quote Requests
Let guests request quotes directly from your website or listings, automatically capturing their trip details so you can respond faster and win more bookings.
Embed Booking Everywhere
Embed Booking Everywhere
Make it easy for guests to book from any page on your site, from social media, or through direct links.
Boost Revenue with Add-Ons
Boost Revenue with Add-Ons
Increase your revenue per booking by offering optional add-ons like gear rental, meal packages, lodging upgrades, and photo services that guests can select during checkout.
Customer Stories
Spotlight On Success
From One Boat to a Million-Dollar Operation: How Gulf of America Outfitters became the go to charter in the World's Most Competitive Fishery
From One Boat to a Million-Dollar Operation: How Gulf of America Outfitters became the go to charter in the World's Most Competitive Fishery
How Adam and BJ went from a one-boat idea to a million-dollar, multi-location charter empire — power...
- Gulf of America Outfitters
From Calendar Chaos to Consistent Growth
From Calendar Chaos to Consistent Growth
Discover how Crooked Creek went from lost bookings and scattered messages to control and predictabil...
- Crooked Creek Outfitters
From Stressful Facebook Ads to Multi-State Expansion
From Stressful Facebook Ads to Multi-State Expansion
Camden was burning time and cash trying to make Facebook ads work. A new baby on the way. Leads bare...
- Plaska Lodge
Buster Cooper & Bust-A-Duck Guide Service: 27 Years of Quality, Backed by a Team That Delivers
Buster Cooper & Bust-A-Duck Guide Service: 27 Years of Quality, Backed by a Team That Delivers
For 27 years, Buster Cooper has been the gold standard. But even the best need a way to evolve witho...
- Bust-A-Duck Guide Service
From Stressed to Fully Booked: How Black Oak Outfitters Turned 243 Leads Into Growth With Mallard Bay
From Stressed to Fully Booked: How Black Oak Outfitters Turned 243 Leads Into Growth With Mallard Bay
See how Camden went from burning cash on Facebook ads with barely trickling leads to averaging two c...
- Black Oak Outfitters
From Burnout to Booked
From Burnout to Booked
Discover how Dakotah went from burnout and mounting bills to running a thriving guide business from ...
- Beyond Sundown Outfitters
Frequently Asked Questions
Straight answers about how Mallard Bay works for outfitters, charters, and lodges.
Mallard Bay is outfitter experience management software for hunting and fishing outfitters, charters, and lodges. One dashboard and mobile app run bookings, quotes, calendar and availability, guest payments and payouts, clients and leads, forms and waivers, email and SMS automations, and reporting. Mallard Bay also builds and hosts outfitter websites with a booking widget, and offers managed marketing services such as paid Facebook and Instagram ads. Susie, the built-in AI co-pilot, answers questions about the dashboard and helps with scheduling. Mallard Bay is based in Baton Rouge, Louisiana.
You publish listings, the trips, hunts, or packages you sell, with photos, availability, and pricing packages. Guests book from your Mallard Bay website, the booking widget on your own site, a quote link, or a Mallard Bay marketplace listing. Every reservation lands in Bookings, where you see status, guests, dates, and money owed, request payments, and add internal bookings you took by phone. The mobile app gives you and your guides the same bookings, calendar, quotes, and payments in the field.
Getting started is free. Book a demo at mallardbay.com/for-guides/book-a-demo and the team will walk you through the platform and set up your account, or call 1-225-831-8211 to talk to someone directly. If you would rather explore on your own, choose the free plan at mallardbay.com/pricing, then use the dashboard's onboarding checklist to add your business profile, connect payments, and build your first listing.
Paid plans start at $199 per month and include the full booking platform, a custom website with unlimited edits, and a marketplace listing. A free plan is available to get started. Growth packages cover CRM tools, managed paid ads, QuickBooks integration, and white-glove services such as social media and SEO; seasonal discounts may apply. Your subscription is billed through Stripe and is separate from the guest payments you collect. Schedule a demo to find the right fit.
Yes. The free plan lets you explore the platform and start building your listings with no charge. Choose "Subscribe" on the free option at mallardbay.com/pricing to dive in on your own. Most outfitters book a demo first so the team can show the full system and recommend a setup for their operation.
No. Mallard Bay is software, not a booking agency, and paid plans carry no commission on bookings you take through your website, widget, quotes, or the app. On the free plan, marketplace fees apply only to trips Mallard Bay sources for you through the marketplace. Once you are on a paid plan, what you book is yours.
Guest payments go into your Stripe connected account and are paid out to your bank, typically within two business days. The Payouts tab in Reporting shows every transfer with its amount, bank destination, initiation time, estimated arrival, and the guest payments that funded it. Unpaid balances stay listed until they process, so you always know what is still owed.
Yes. You can take cash or checks and log those trips as internal bookings so your calendar stays accurate and you avoid double-booking. For card payments in person, the mobile app supports Tap to Pay on your phone or a connected card reader. Mallard Bay does not force one way of getting paid; modern checkout and traditional methods live on the same calendar.
Yes. Use Group Pay to split a booking so each guest pays their own share by link, or send additional payment requests from the booking to individual guests. For guests standing in front of you, create a Quick Pay or use Tap to Pay in the mobile app and the payment is recorded against the booking immediately.
The quote becomes a confirmed booking. A quote lives under Quotes until the guest finishes checkout from the quote link; at that point Mallard Bay creates the booking, puts the trip on your calendar, and moves it to the Bookings list, where payments, forms, waivers, and guest communication continue.
Yes, both directions. Under Integrations → Calendar, import an ICS feed from Google Calendar, Outlook, Apple, or an OTA such as Airbnb or Vrbo so busy dates block availability on the listings, lodging, and resources you choose. Export Mallard Bay availability as a subscription link and follow it in Apple Calendar, Google Calendar, or Outlook. Imports block dates; they do not create bookings with guests and payments.
Yes. Rooms, lodges, guides, boats, vehicles, and other resources each have their own availability, and the calendar shows how they are scheduled against trips. Resources can be assigned automatically when a booking is made or added afterward. External calendar imports can block dates on listings, lodging, and resources so a room booked elsewhere is not double-booked here.
Full control. Open any booking to adjust dates, guests, pricing, or notes for weather or group changes, request an additional payment, or record a payment you took another way. You can cancel, refund, or reschedule in a few clicks, and the customer success team can handle it for you if you prefer.
No. Your Mallard Bay listing pages can act as your website and include everything a guest needs to book online. If you already have a site you like, embed the booking widget; it works on Wix, WordPress, or custom HTML. If you want a new site, the Website Builder in the dashboard, or the Mallard Bay team, can build a listing-connected website on your own domain. Examples are at mallardbay.com/for-guides/features/brand-presence.
Yes. One login can manage several outfitter accounts; you switch the active outfitter in the dashboard or mobile app, and bookings, calendar, clients, and reports refresh for that business. Where payments must route to different bank accounts, Mallard Bay can set up separate accounts to match your structure.
Ask Susie anything about running your business in Mallard Bay: how to manage availability and bookings, how to create a custom form, how to set up automated emails to clients, how payouts work, or where a setting lives. Her answers come from the Mallard Bay knowledge base and are scoped to the screen you are on. In Smart Schedule she can also open or block dates for you after you confirm a preview.
No. If you can check your email, you can run your business on Mallard Bay. Susie, the AI co-pilot inside the dashboard and mobile app, answers "how do I" questions with steps for the screen you are on, and the support team is available seven days a week. The knowledge base at mallardbay.com/pro/knowledge-base covers every screen.
Guides Who Grow
Stories That Inspire
The Top Five Duck Hunting States for 2026
- Sep 28th, 2026
- Joel Moreau
The Top Five Duck Hunting States for 2026
We ranked the top five duck hunting states for 2026, and we already know you're going to argue with ...
Introducing Mallard Bay Money Hub: A Capital Program Built for Outfitters
- Aug 25th, 2026
- Joel Moreau
Introducing Mallard Bay Money Hub: A Capital Program Built for Outfitters
Introducing Mallard Bay Money Hub: A Capital Program Built for Outfitters
Upgrades to the Complete Outfitter Management System
- May 7th, 2026
- Joel Moreau
Upgrades to the Complete Outfitter Management System
Upgrades to The Leading Outfitter and Charter Management System
Best Outfitter Management Software US
- Dec 22nd, 2025
- Logan Meaux
Best Outfitter Management Software US
Discover the best outfitter management software in the US for seamless operations. Streamline bookin...
What are the benefits of a hunting or fishing outfitter?
- Dec 3rd, 2025
- Logan Meaux
What are the benefits of a hunting or fishing outfitter?
Maximize your hunt! Discover the indispensable Hunting Guide Benefits with Outfitter Guide Services....
What is the role of an outfitter?
- Nov 20th, 2025
- Logan Meaux
What is the role of an outfitter?
Discover the crucial Outfitter Role! Learn Hunting Outfitter Responsibilities, B2B services, & Clien...
The Ultimate Guide to Customer Experience: Why Small Details Create Loyal Clients
- Nov 7th, 2025
- Logan Meaux
The Ultimate Guide to Customer Experience: Why Small Details Create Loyal Clients
Master customer experience! Optimize your client journey for repeat bookings & glowing testimonials....
Customer Retention 101: Why It's Cheaper to Keep Clients Than Find New Ones
- Oct 26th, 2025
- Logan Meaux
Customer Retention 101: Why It's Cheaper to Keep Clients Than Find New Ones
Boost profits with customer retention! Discover why keeping clients is cheaper than finding new ones...
Why Should Outfitters Follow a Sales Process?
- Oct 24th, 2025
- Logan Meaux
Why Should Outfitters Follow a Sales Process?
Boost outfitter sales & increase bookings! Discover why a robust outfitter sales process and strateg...
What is a Client Management Tool?
- Oct 23rd, 2025
- Logan Meaux
What is a Client Management Tool?
Streamline your outfitting business! Discover how Client Management tools, like Mallard Bay, empower...
Mallard Bay Partners with Negrini Gun Cases
- Oct 15th, 2025
- Logan Meaux
Mallard Bay Partners with Negrini Gun Cases
Mallard Bay partners with Negrini for luxury, rugged, TSA Approved Travel Gun Cases! Protect your sh...
What is a CRM?
- Oct 13th, 2025
- Logan Meaux
What is a CRM?
Discover the essentials of CRM (Customer Relationship Management) software and how it transforms cli...
How to improve booking conversions for outfitters?
- Oct 13th, 2025
- Logan Meaux
How to improve booking conversions for outfitters?
Boost outfitter bookings! Optimize outfitter reservations with proven conversion strategies. Drive o...
Prepared for Anything: Mallard Bay Partners with Uncharted Supply Co. for Outfitter Safety
- Oct 1st, 2025
- Logan Meaux
Prepared for Anything: Mallard Bay Partners with Uncharted Supply Co. for Outfitter Safety
Mallard Bay partners with Uncharted Supply Co. to help outfitters stay safe in the field. Discover s...
Why Are Hunts So Expensive?
- Sep 30th, 2025
- Logan Meaux
Why Are Hunts So Expensive?
Discover the factors behind the rising cost of guided hunts, from land access and permits to equipme...
Is a Guided Hunt Worth It? Here's What You Really Need to Know
- Sep 24th, 2025
- Logan Meaux
Is a Guided Hunt Worth It? Here's What You Really Need to Know
We work directly with outfitters across the country and talk to thousands of hunters every season. W...
Prepared for the Unpredictable: Essential Gear for Guides in the Field
- Aug 26th, 2025
- Trevor Stewart - Uncharted Supply Co.
Prepared for the Unpredictable: Essential Gear for Guides in the Field
Stay Ready, Stay Legendary: Essential Safety Gear for Hunting & Fishing Guides
As a hunting or fish...
Plaska Lodge: From Stressful Facebook Ads to Multi-State Expansion
- Aug 25th, 2025
- Garrett Shackelford
Plaska Lodge: From Stressful Facebook Ads to Multi-State Expansion
Camden transformed stress into 15x growth, turning failed Facebook ads into daily calls and future e...
Buster Cooper & Bust-A-Duck Guide Service: 27 Years of Quality, Backed by a Team That Delivers
- Aug 25th, 2025
- Garrett Shackelford
Buster Cooper & Bust-A-Duck Guide Service: 27 Years of Quality, Backed by a Team That Delivers
Buster protected his 27-year legacy with Mallard Bay, finding the right hunters while staying true t...
From Stressed to Fully Booked: How Black Oak Outfitters Turned 243 Leads Into Growth With Mallard Bay
- Aug 25th, 2025
- Garrett Shackelford
From Stressed to Fully Booked: How Black Oak Outfitters Turned 243 Leads Into Growth With Mallard Bay
Garrett shifted from chasing clients to a steady flow of bookings and growth, thanks to Mallard Bay’...
Crooked Creek Outfitters — From Calendar Chaos to Consistent Growth
- Aug 25th, 2025
- Garrett Shackelford
Crooked Creek Outfitters — From Calendar Chaos to Consistent Growth
From messy calendars to smooth growth, Crooked Creek simplified bookings and built consistency with ...
How Mallard Bay Stacks Up: A Better Fee Structure for Outfitters
- Aug 22nd, 2025
- Joel Moreau
How Mallard Bay Stacks Up: A Better Fee Structure for Outfitters
Discover why Mallard Bay’s simple, flexible pricing saves outfitters thousands compared to platforms...
Beyond Sundown Outfitters — From Burnout to Booked Solid
- Aug 11th, 2025
- Garrett Shackelford
Beyond Sundown Outfitters — From Burnout to Booked Solid
Dakotah turned burnout into balance with Mallard Bay, gaining time back, less stress, and more time ...
Layering for Comfort: What to Wear While Hunting Waterfowl in Fall
- Apr 9th, 2025
- Garrett Shackelford
Layering for Comfort: What to Wear While Hunting Waterfowl in Fall
Stay warm, dry, and ready for action on your next November waterfowl hunt. Learn the essential layer...
Mallard Bay Featured in Houston.org
- Apr 9th, 2025
- Garrett Shackelford
Mallard Bay Featured in Houston.org
We’re excited to share that Mallard Bay was recently featured by the Greater Houston Partnership in ...
Top 10 States for Amazing Waterfowl Hunting in November: Find Your Perfect Spot
- Apr 1st, 2025
- Garrett Shackelford
Top 10 States for Amazing Waterfowl Hunting in November: Find Your Perfect Spot
Discover the 10 best states for incredible waterfowl hunting this November—from Arkansas to Californ...
How Trump’s Renaming of the Gulf Led to a 554% Revenue Spike for a Charter in Venice, LA
- Apr 1st, 2025
- Garrett Shackelford
How Trump’s Renaming of the Gulf Led to a 554% Revenue Spike for a Charter in Venice, LA
Discover how Gulf of America Outfitters turned Trump's Gulf renaming into a 554% revenue surge. See ...
Peak Season Success: Essential Strategies for Waterfowl Outfitters to Maximize Business
- Oct 17th, 2024
- Garrett Shackelford
Peak Season Success: Essential Strategies for Waterfowl Outfitters to Maximize Business
Maximize your waterfowl outfitting business during peak season with essential key strategies to enha...
Client Experience in the Field: Best Practices for Waterfowl Outfitters
- Jul 18th, 2024
- Garrett Shackelford
Client Experience in the Field: Best Practices for Waterfowl Outfitters
Learn how waterfowl outfitters can elevate the client experience with best practices in communicatio...
Waterfowl Hunting in Canada: What American Hunters Need to Know
- Apr 27th, 2023
- Anna Richardson
Waterfowl Hunting in Canada: What American Hunters Need to Know
Planning a waterfowl hunt in Canada? Discover the latest 2023–2024 regulations, avian flu updates, a...
Gulf of America Outfitters - Venice Fishing Charters
- Apr 18th, 2023
- Anna Richardson
Gulf of America Outfitters - Venice Fishing Charters
Experience world-class offshore fishing in Venice, Louisiana with Gulf of America Outfitters. Book y...
Four Reasons Why Every Outfitter and Charter Need A Website
- Feb 12th, 2023
- Garrett Shackelford
Four Reasons Why Every Outfitter and Charter Need A Website
Discover why a website is essential for outfitters and charters. Learn how SEO, trust-building, and ...
Teal Poppers Recipe
- Jan 6th, 2023
- Garrett Shackelford
Teal Poppers Recipe
Teal Breasts (or any Duck), Pickled Jalapenos, Thick Cut Bacon , Cream Cheese Black Pepper & Salt B...
The History Of The Waterfowl Decoy
- Jan 5th, 2023
- Garrett Shackelford
The History Of The Waterfowl Decoy
Explore the fascinating history of waterfowl decoys, from ancient Egyptian clay models to hand-carve...
The History Of The Duck Call
- Dec 30th, 2022
- Garrett Shackelford
The History Of The Duck Call
Discover the fascinating history of duck calls—from ancient reed instruments to modern hunting tools...
The History of Duck Hunting
- Nov 20th, 2022
- Will Fontenot
The History of Duck Hunting
Hunting - once used as survival has turned into a go-to Recreational Sport with competitive markets....
