Plaska Lodge: From Stressful Facebook Ads to Multi-State Expansion

The Challenge

When Camden Packwood, owner of Plaska Lodge, started guiding hunts, he expected marketing on Facebook to be simple. Post some content, spend a little money, and the bookings would roll in.

Reality looked very different. Despite spending money and creating content, the results weren’t there. Weeks went by without calls. Leads were scattered, unqualified, or non-existent.

“It was overall stressful. I was sinking money into something that was supposed to help me sell hunts… and I wasn’t even getting a phone call once every two weeks.” – Camden, Plaska Lodge

For a young outfitter with a growing family and a baby on the way, the frustration was mounting. Survival was the focus, and expansion felt out of reach.

The Turning Point

Camden started searching for solutions, even talking with different marketing groups in Texas. The problem? None of them understood hunting.

Then Mallard Bay came across his feed. Within minutes of filling out a form, Camden got a call back — and from there, everything shifted.

“I’ve been blown away ever since. The process was simple, professional, and my expectations were set clearly from the start.”

His goals were straightforward:

• Generate more qualified leads
• Streamline booking with a professional website
• Take the weight of marketing off his shoulders

The Solution

With Mallard Bay, Camden gained access to tools built specifically for outfitters, designed to take the guesswork and stress out of growth:

• Paid Advertising Campaigns – Highly targeted digital ads that generated qualified leads and kept the phones ringing daily.
• Professional Website – A polished, mobile-friendly site that showcased hunts, provided credibility, and allowed clients to check availability before reaching out
• Booking & Calendar Management – A streamlined system that cut down back-and-forth calls, making it easier for clients to select dates and commit.
• Clear Onboarding & Support – A simple, guided setup process with transparent expectations that ensured everything was running smoothly from day one.

“The marketing and ads have been the biggest impact. We’ve booked exotics, whitetail, dove, and quail hunts in just a couple of months — and we’re seeing about a 15x return on ad spend.”

The Results

The numbers tell part of the story — a 15x ROI and consistent daily calls — but the real win has been the shift in mindset.

• Stress Down: Instead of chasing Facebook leads, Camden now averages two phone calls a day from serious prospects.
• Time Back: He and his wife even took their first stress-free vacation, knowing the business was covered.
• Growth Mindset: With systems in place, Camden’s thinking is bigger. Instead of survival, he’s planning expansion into New Mexico and Colorado.

“Mallard Bay gave me a weight off my shoulders. I can focus on running the business and planning for growth.”

Advice to Other Outfitters

For Camden, the choice is clear:

“It works. The formulas Mallard Bay uses make it headache-free. The communication is top notch, and it improves the quality of your business overnight.”

The Takeaway

Plaska Lodge went from struggling to get Facebook leads to building a multi-state expansion plan — all within months of working with Mallard Bay.

This isn’t just about ads or a new website. It’s about giving outfitters the tools, support, and confidence to stop surviving and start growing.

Ready to grow like Camden? Book your FREE STRATEGY CALL demo today!