Loading...

Website performance insights

Share this article

Mobile Contexts

Use this article for screen_name: WebPerformance and related reporting context in screen_name: Reporting.

What You Can Review In Mobile

The Web Performance screen shows website traffic summaries for the selected month. Use the month selector at the top of the screen to change the reporting period.

The mobile view includes two tabs:

  • Traffic Metrics: Users, Sessions, and Page Views.
  • Aggregated Data: Key Session Metrics, Top Pages, Device Type Breakdown, and Top Traffic Sources.

If there is no activity for the selected month, the app may show “No data available” or “No metrics available.”

Traffic Metrics

Traffic Metrics help you quickly understand how many people are reaching your Mallard Bay website.

Users shows visitor activity, including new and total users. Sessions shows visits to the site. Page Views shows how often pages were viewed during the selected month.

Use this when you want a quick field check after sharing a listing, running ads, sending guests a link, or posting about available dates.

Aggregated Data

Aggregated Data gives more detail about how visitors are using your site.

Key Session Metrics show average session duration and the percentage of new users. Top Pages shows the highest-traffic website routes by session count. Device Type Breakdown groups users by mobile, desktop, and tablet, with platform details like iOS, Android, macOS, and Windows where available. Top Traffic Sources shows referrers with session and user counts.

These summaries can help you see which pages guests are finding, where traffic is coming from, and whether most guests are browsing from phones, computers, or tablets.

Core Web Vitals And Speed Diagnostics

Core Web Vitals are website speed and experience measurements, such as how quickly the main content loads, how responsive the page feels, and whether content shifts while loading.

The mobile Web Performance screen is designed for quick traffic and engagement summaries. For deeper storefront speed diagnostics, open the web dashboard from the mobile Menu and review the website performance tools there.

Related Reporting

Use screen_name: Reporting for broader business reports such as business performance, payouts, payments, and unpaid balances. Use screen_name: WebPerformance when you specifically want website traffic and visitor behavior insights.

Related knowledge articles

Website performance insights

The Web Performance area (/web-performance) in the Mallard Bay admin dashboard is where you review t...

Read

Website builder

The Website builder is where you design and maintain your outfitter’s Mallard Bay–hosted marketing w...

Read

Website booking widget

The Website Widget is an integration that lets you create embeddable booking experiences for your ow...

Read

Waivers and digital signatures

Mallard Bay supports waivers in two complementary ways:

Read

Reviews and guest feedback

The Feedback area of the Mallard Bay dashboard (/feedback) is where you see guest reviews for your o...

Read

Reporting and analytics

Open Reporting from the main navigation. The page uses tabs:

Read

Referrals program

The Referrals page in your Mallard Bay dashboard is where you work booking referrals: one outfitter ...

Read

Quotes and booking invites

Quotes in Mallard Bay are how you package a trip offer—listing, dates, package, guests, add-ons, opt...

Read

Quick Pay links

Quick Pay lets you create standalone payment requests and share a guest checkout link with a custome...

Read

Paid Facebook ads

Mallard Bay’s paid Meta (Facebook / Instagram) tools help you promote a listing, collect leads with ...

Read

Outfitter payments and financial settings

Payments & Financials is a section under My Outfitter in the Mallard Bay dashboard. It holds out...

Read

Website builder

The website builder is managed in the Mallard Bay web dashboard. In the mobile app, outfitters and t...

Read

Waivers and digital signatures

Waivers and digital signature setup are managed in the Mallard Bay web dashboard. In the mobile app,...

Read

Account setup and onboarding

Getting started in Mallard Bay usually involves a few distinct steps in the dashboard:

Read

Team and access

Use the Mallard Bay mobile app to manage the people who help run your outfitter account in the field...

Read

Booking and guest experience settings

Booking & Guest Experience lives under My Outfitter at /my-outfitter#booking-guest-experience. I...

Read

Stripe Terminal

Stripe Terminal lets you collect an in-person card payment from the Mallard Bay mobile app using the...

Read

Outfitter business profile

My Outfitter is the main screen in the Mallard Bay admin dashboard where you configure your outfitte...

Read

Reviews and reputation

Learn more in the Mallard Bay knowledge base.

Read

Referrals program

Referral tracking and participant reporting are managed in the Mallard Bay web dashboard. In the mob...

Read

Message templates

Message templates are reusable email and SMS layouts you maintain in the Mallard Bay dashboard. They...

Read

Quotes and booking invites

Learn more in the Mallard Bay knowledge base.

Read

Trip listings

Listings are the trips, charters, hunts, or packages your outfitter sells and operates in Mallard Ba...

Read

Quick Pay

Learn more in the Mallard Bay knowledge base.

Read

Payments

Payments in the Mallard Bay mobile app help outfitters and guides collect, review, share, refund, an...

Read

Paid Facebook Ads

Paid Facebook ads are managed from the Mallard Bay web dashboard, not as a native mobile campaign bu...

Read

Listing operations and logistics

Operations & Logistics is one section on each listing’s management screen in the Mallard Bay das...

Read

Outfitter profile and settings

Learn more in the Mallard Bay knowledge base.

Read

Notifications

Notifications help outfitters and guides keep up with operational updates while working in the Malla...

Read

Mobile onboarding

Learn more in the Mallard Bay knowledge base.

Read

Listing availability and pricing

Availability & Pricing groups the tools that decide when guests can book a listing and what they...

Read

Mobile home

Learn more in the Mallard Bay knowledge base.

Read

Leads

The Leads page is an inbox-style list of prospects for your outfitter. Each row shows name (with an ...

Read

Message templates and automations

Learn more in the Mallard Bay knowledge base.

Read

Integrations overview

Integrations is the hub in the Mallard Bay admin dashboard where you open setup for third‑party conn...

Read

Menu and web dashboard access

The mobile Menu gives outfitters and guides one place to reach both native mobile workflows and web ...

Read

SMS integration

The SMS integration in the Mallard Bay dashboard lets your outfitturn on text messaging for marketin...

Read

Trip listings

Learn more in the Mallard Bay knowledge base.

Read

QuickBooks integration

The QuickBooks integration connects your Mallard Bay outfitter account to QuickBooks Online so booki...

Read

Listing operations and logistics

Learn more in the Mallard Bay knowledge base.

Read
Pricing

Quick Links

Pricing

Sitemap

FAQs

Get in Touch

+1 (225) 831-8219

sales@mallardbay.com

Made in Houston Texas